Oh my gosh Jenna Kutcher is a goddess. Seriously though, I think she has been the only person to have enough guts to say something like that. It is so true though. I’ve thrown out the questions before “why do you care about the algorithm change” and the answer is ALWAYS “because it’s harder to build a following”.
Well why do we want to build a following? I mean this is a case study of one but the last time I checked the algorithm doesn’t effect how YOU can engage with people or how others can engage with you.
So in the words of Jenna Kutcher. “Is social media social for you, or is this just one big marketing campaign for you? Are you posting and ghosting?”